This report provides in-depth study on the current state of the Global Social Media Monitoring Tools Market 2019-2023. Key players in the Global Social Media Monitoring Tools Market have been identified through the secondary research and their market share has been determined through primary and secondary research. These include a study of annual and financial reports of top players and extensive interviews of leaders including CEOs, directors, and marketing executives.
Global Social Media Monitoring Tools Market Overview:
This report studies the Global Social Media Monitoring Tools Market over the forecast period of 2019 to 2023. The Global Social Media Monitoring Tools Market is expected to grow at an impressive Compound Annual Growth Rate (CAGR) from 2019 to 2023.
The most important factor drives the growth of the Global Social Media Monitoring Tools Market is expanding social media content volume. Social Media Monitoring Tools is software equipped with various functionalities for tracking, listening, and gathering relevant content across various social media networks. Social Media Monitoring Tools are used by marketing and communications team of organizations across various industries to identify the trends, track competitors, understand customer behaviour, and also to map sentiments.
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In addition, rapidly growing investments on digital advertising, increasing dependency on social media advertising tools to reach customers, rising focus on understanding customer preference on particular products, and growing trend on delivering personalized content based on current trends accelerates the growth of Global Social Media Monitoring Tools Market. Additionally, increasing number of Smartphone users and growing trend towards accessing social media content through mobile devices fuels the growth of Global Social Media Monitoring Tools Market.
The Global Social Media Monitoring Tools Market is segmented based on Component, End-User, Application and Region. On the basis of Component, the Global Social Media Monitoring Tools Market is sub-segmented into Software Platform, Professional Service and Managed Services. On the basis of End-User, the Global Social Media Monitoring Tools Market is sub-segmented into Retail & Consumer Goods, Education, BFSI, Media & Entertainment, Telecommunication, Travel & Hospitality and Others.
In terms of the geographic analysis, the Social Media Monitoring Tools Market in North American region is expected to dominate the market due to increasing investment on digital advertising solutions. North America is expected to be followed by Western Europe in the Social Media Monitoring Tools Market, during the forecast period. APAC is projected be the fastest growing Social Media Monitoring Tools Market due expanding social media users and increasing preference for market intelligence solutions.
Latest Business Updates:
Oracle (July 30, 2019) – Asia’s Digital Businesses Getting A Data Driven Edge From Rapidly Adopting Oracle Autonomous Database – A growing number of Asia Pacific’s business are turning to Oracle Autonomous Database– the industry’s first self-driving, self-securing, self-repairing database—as they seek to gain deeper data driven insight, faster than ever before.
In particular, in the last quarter, it has been embraced by companies at the forefront of driving digital transformation in areas such as electronic payments by organisations including VeriTrans in Japan and AsiaPay in Hong Kong, TV-commerce by the likes of SK Stoa in Korea, in electronic contracts being leveraged by FaDaDA in China, and digital change consultancies like Zhongkai Wisdom Government Software, in China and Huron Consulting in India.
Chris Chelliah, Group Vice President and Chief Architect, Technology and Cloud Platform, Oracle Asia Pacific, said: “The answer is in the data! We continue to see rapid adoption of Oracle Autonomous Database as businesses of all sizes and across all industries recognise the power of data and the autonomous database. Many are at the cutting edge of the digital economy and are actively addressing critical areas such as e-payments, electronic signatures and delivering more personalized services for our customer’s customer. This last quarter alone we saw 5000 new companies trialling it globally and many of the brands we added have never used the Oracle database before. And with our new cloud interoperability partnership with Microsoft plus our Generation 2 cloud infrastructure data centers now starting to come online in Tokyo, Seoul, Mumbai and Sydney, we expect these numbers to grow.”
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Top Leading Key in Players Global Social Media Monitoring Tools Market: Salesforce, Oracle, Lithium Technologies, Hootsuite, Sysomos, Union Metrics, Klout, BuzzSumo, Webtrends, Zoho and others. New product launches and continuous technological innovations are the key strategies adopted by the major players.
With the presence of a large pool of participants, the Global Social Media Monitoring Tools Market is displaying a highly competitive business landscape, finds a new research report by Business Industry Reports (BIR). Salesforce, Oracle, Lithium Technologies, Hootsuite, Sysomos, Union Metrics, Klout, BuzzSumo, Webtrends, Zoho are some of the key vendors of Social Media Monitoring Tools across the world. These players across Social Media Monitoring Tools Market are focusing aggressively on innovation, as well as on including advanced technologies in their existing products.
Region segment: Social Media Monitoring Tools Market report is segmented into several key regions, with sales, revenue, market share (%) and growth Rate (%) of Social Media Monitoring Tools in these regions, from 2013 to 2023 (forecast), covering: North America, Europe, Asia Pacific, Middle East & Africa and South America
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Major Points in Table of Contents:
Global Social Media Monitoring Tools Market Report 2019
1 Social Media Monitoring Tools Product Definition
2 Global Social Media Monitoring Tools Market Manufacturer Share and Market Overview
2.1 Global Manufacturer Social Media Monitoring Tools Shipments
2.2 Global Manufacturer Social Media Monitoring Tools Business Revenue
2.3 Global Social Media Monitoring Tools Market Overview
3 Manufacturer Social Media Monitoring Tools Business Introduction
3.1 Salesforce Social Media Monitoring Tools Business Introduction
3.2 Oracle Social Media Monitoring Tools Business Introduction
3.3 Lithium Technologies Social Media Monitoring Tools Business Introduction
3.4 Hootsuite Social Media Monitoring Tools Business Introduction
3.5 Sysomos Social Media Monitoring Tools Business Introduction
3.6 Union Metrics Social Media Monitoring Tools Business Introduction
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